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THE CARD WITH A VISION


Brief: Create an innovative card for Optic Gallery; one of the most trusted opticians in Gurgaon.


Solution: People who wear glasses find it annoying when they break or lose a pair. To make them feel better, we designed business cards using the simple pinhole mechanism. By looking through a tiny pinhole on the card, they were able to read without wearing glasses. We gave the card to those who came to get their glasses fixed, so that they could read magazines while waiting using this innovative card.


Result: The card not only ‘improved their vision’, it also reminded them that we care. Like their glasses, people didn’t want to lose the card either. In fact, they asked for extra cards to give to their friends and family, which helped us spread the word. There were even times when people came to just ask for the business card.